You are a founder with massive plans for their brand on the horizon, and no one to stop you. If you want to write your own ticket to success, I’m here to tell you that copy is going to help you get there, full-stop.
Because the truth is that you need more than a pretty website to captivate your audience and the secret is in words that come from your soul.
Copy is the powerful messaging that brings you dream clients who adore your business and spread the love. And this is because you’ve spoken to their deepest aspirations on a soul level.
It’s the
words in your brand strategy that move leads on your website to click through to your shop, buy a product, or book a session. It compels them to subscribe to your newsletter, follow you on socials, or attend an event.
You need copy that
converts impulses into
decisive actions, that drives recognition and meaningful connection.
In a world of hyper-immediacy, it’s time to tell your story in a way that stops the scroll, slows a human down, and demands them to see you. Let them truly hear you and form a relationship with you in the saturated online space.
When you're ready for every word on your website to be channeled from a deep place of authenticity and peace, let your copywriter-and-massage therapist friend work her magic to help you channel your soul messaging.
Step into a new era of the most prosperous, radiant and confident light of your business yet.
Stand in the healing power of your brand with the game-changing magic of intentional words.
Website Copy Project done in 4 weeks
Let’s meet over digital matcha or digital coffee and go deep.
This is a free, no-obligation consultation call where we talk about your business visions, website dreams and hangups. If we’re a good fit to work together, I will present you with a custom proposal to launch your copy project.
You will book a discovery call to kick off the copy project. Here I will interview you more in-depth to gain more insight.
Honoring the power of authentic human voice and storytelling, we discover what ignites the soul of your brand and that of your clients.
Relax while I draft your intentional website copy that grows relationships through your unique voice.
Optional collaboration in this phase includes up to two rounds of edits and three additional calls, as well as coordination with your web design agency or graphic designer.
Trust in the interactive process of website copy production done in four weeks!
Now the moment you’ve been waiting for.
Take a deep breath, and see your polished website copy glow in the online health and wellness space! Let the radiance of your purpose driven, intentional service light up your life and those of your aligned clients.
As a licensed massage therapist and yoga instructor, I studied nerve endings up and down the spine and how every muscle and bone moves the human body. Now as a copywriter, I allow energy to flow through words that will touch your heart (and your soul, and your mind...) and the world.
I’m also a journalism degree holder and secret storyteller for people and places of many walks of life. Welcome to my copywriting practice, where we will intentionally craft the matchmaking copy that ignites the soul of your health and wellness brand and brings you clients you love growing with.
Shayna is an excellent copywriter and virtual assistant. Organized, friendly and knowledgeable! She helped my first happy client go from seeing a paper flyer in rural Taos, New Mexico to booked and served in under a week. It was seamless!
She helped me go from a generic, non-interactive website to a colorful, fun website with excellent SEO and the perfect domain, web host, email, scheduling and payment companies for me. Thank you for helping me build and launch my new website, Shayna. Keep up the great work!
—Megan Yankee, MFA LMT
Shayna is really a very talented writer. She founded and ran a wellness based business and whenever she sent a newsletter, I would read it every time it came out. I love the way she writes and the voice. Shayna is a clear communicator with great attention to detail. For any wellness service provider or web designer looking for website support, I highly recommend inviting Shayna to work with you on a project. She will help make sure your website vision and goals are achieved.
—Ryan Clover, website designer and developer
As a former executive director for a nonprofit arts school, I hired Shayna because of her excellent writing skills in addition to her extensive administrative experience with local businesses and nonprofits. I greatly appreciate Shayna’s dedication to service and front-facing the community of 3,000 members of the school as well as faculty and staff. I have truly always admired Shayna’s writing and organizational skills and endorse them to bring your business to the next level.
—Robin Tropper-Herbel, grant coordinator
5 PAGE WEBSITE STARTS AT $2,500
Enjoy copy for your strategic 5-7 page website that converts, nurtures your audience, and ignites your intentional service. Inquire for a custom package.
For website design copy, you will be billed upfront for 50 percent of the value of service and the other 50 percent upon completion of the project.
Website copywriting is the form of writing for all of the words, also known as copy, that accompany a website.
Professional website copywriting accounts for marketing conventions that increase the “conversion rate” of website visitors taking actions on a site.
Such actions or conversions could include booking a call, subscribing to an email newsletter, clicking to read a blog post, or browsing an online shop.
My goal for website copywriting is to nurture genuine relationships and convert leads with your brand’s best interest at heart into adoring raving clients.
A website copywriting service is the formal contracting of a professional website copywriter to provide the service of writing, crafting, or producing your website copy.
Making the conscious choice to hire a professional website copywriter is not for the faint of heart—nor for the pusilánimes, as we say over here in my little corner of Andalucía.
The intention to work with someone in this capacity is really after coming to a point in your business when you are finally ready to get real and embrace the needs you have for leveling up your brand with the life-changing magic of polished website copy. Choose wisely!
When you decide to contract a professional copywriter for your website copy, the copywriter or agency works to achieve your overall business objectives.
She will also expertly execute copy in alignment with your digital marketing strategy.
For website design, the process includes initial discovery and consultation, preliminary research and market analysis, copy production and writing with rounds of revisions, final deliverables for publish-ready content, and any follow-up measures. Your website copywriter should work closely with your website designer to achieve the your desired outcome.
I’ll say that if you decide to work with me, you will meet a team player, a veteran female holistic health service provider, a soulful artist, a passionate writer, an old news reporter and editor, a journalist, a teller of stories, not-so-much the poet, and an intentional human behind it all, who will yield you results with finesse, skill, industry insights and your sincerest intentions in mind.
I have a soft spot in my heart for copywriting for solopreneurs as well as mindful boutique web design agencies.
This is because of my service background and the results I have seen websites leverage for small and local businesses.
Examples of service providers I’ve collaborated with in entrepreneurship include estheticians, event planners, massage therapists, herbalists, personal chefs, personal trainers, tarot readers, dancers and dance instructors, yoga instructors, yoga studios, pilates instructors, astrologists, musicians, visual artists, social media strategists, candle makers, counselors, photographers, and farmers.
I am open to connecting more with brand designers, web designers, and social media managers in the health and wellness space.
With my background as a service provider, I have enjoyed firsthand the blessings of polished website copy that converts and drives sales, recognition, business and connection.
Because of this, I currently empahsize website copywriting. However, I am available for SEO/blog copywriting, email copywriting and other forms of copy.
Inquire with me about your content marketing needs in 2025 and stay tuned for the service page! I am here to help service providers and business owners like you with mindful copy, content and conversions.
Book a Call
Book a Call / See Web Design VA page
If you seek ongoing support, we can find ways to work together on a monthly retainer or projects as needed. Let’s talk.
Design by Natalia Maganda
Select photography by Inma Blanca Photography, Kait Hoyt Photography and Haute Stock